What we learned from the work

Guides

We wrote down here what we explain to clients on the first call. Everything is open and free to read. When there is a technical term we explain it on the spot.

Website accessibility under Israeli law: what a business must do and what happens when you ignore it

What the accessibility law actually requires from a business website in Israel. Who is exempt under the current wording of the regulations, what an accessibility statement includes, how much a lawsuit can award without proof of damage, and why a widget alone does not make a website accessible.

Automations for a Seasonal Business: What Runs on Its Own When You Are Swamped

Small business automation in plain words. Which actions are worth automating in a seasonal business, what the spam law requires from automated messages, and why you build all of it in the quiet months.

Direct Bookings for Boutique Hotels and Vacation Rentals: How to Stop Paying a Commission on Every Night

Why the platforms are a channel, not an enemy. What Israeli law says about your price. How Google's free booking links work, and how to turn a returning guest into a direct WhatsApp booking.

Marketing a Tourism Business in the Arava and Hevel Eilot: the Opposite Season to Eilat

How to market a tourism business in the Arava and Hevel Eilot. Why the season is the opposite of Eilat, who the desert guest is, which search terms work, how to build a Google Business Profile between kibbutzim, and how to partner with businesses in Eilat.

Google Reviews for a Tourism Business in Eilat: How to Ask a Tourist Who Leaves Tomorrow

Google reviews for a tourism business in Eilat. When to ask a tourist who leaves tomorrow, how to get a direct link, what Google allows and what is forbidden under the official policy, how to reply to a review in English, and what to do with a negative review from someone who already flew home.

Digital Marketing for a Business in Eilat: The Guide for Business Owners

What digital marketing for a business in Eilat includes. Six steps in order, from your Google Business Profile through a website, paid and organic promotion, all the way to GEO and keeping your customers. With a seasons table and a 90 day plan.

A WhatsApp Customer Club for a Tourism Business in Eilat: How to Keep a Guest Who Comes Once a Year

A WhatsApp customer club for a tourism business in Eilat. How to collect legal consent during the visit, what the Israeli spam law requires, the difference between the Business app and the Business Platform, and what to write in one message before the season.

Business Support in Eilat: Who Actually Helps and What to Do With It Online

Who actually helps a small business in Eilat. The Business House, Maof, the State Guaranteed Loan Fund, HACHA and the Tourism Corporation. What each body offers, how to reach it and how to turn it into a digital asset.

Booking System for a Tourism Business in Eilat: Platform, Off the Shelf Software, or a System Built for the Business

How a tourism business in Eilat takes bookings. A water sports beach, a park, vacation villas and a boutique hotel. The difference between a platform, off the shelf software and a system built for the business, and what each one must include.

A Website for a Tourism Business in Eilat: 9 Things It Must Have

A website for a tourism business in Eilat has to work for a tourist holding a phone on the hotel strip. Speed, languages based on reality, call and WhatsApp buttons, booking, light photos, seasonal hours and a Google profile.

Google Ads for a Business in Eilat: How to Reach the Tourist in Town Right Now and the Israeli Planning a Vacation

Google advertising for a business in Eilat in two campaigns. One for the Israeli planning a vacation from the center of the country and one for the tourist already on the hotel strip. Location settings, keywords, budget by season, calls and WhatsApp.

WordPress or Custom Code: What Is Right for a Small Business and Why It Matters on the Beach in Eilat

WordPress or a coded website for a small business in Eilat. A straight comparison of speed, security, maintenance, self editing and cost. When WordPress is right, when code is right, and how to switch without losing your rankings.

How Much Does a Business Website Cost in Eilat: Price Ranges by Tier and the Difference Between WordPress and Code

How much does it cost to build a business website in Eilat? Market price ranges for a landing page, a business site and a shop. What is included. WordPress or code. The yearly costs and red flags in a quote.

Advertising in Eilat: Where to Advertise Your Business and What Each Channel Is Worth

A map of advertising channels in Eilat for business owners. Local papers, Facebook groups, Eilat Plus, Waze, Google and Meta. Which reaches residents, which reaches tourists, what each one costs and which leaves a mention on Google.

Google Business Profile for a Business in Eilat: How the Tourist Already in the City Finds You

How to set up and maintain a Google Business Profile for a business in Eilat. Categories by sector. Hours for the season, for Shabbat and for holidays. Reviews in several languages, and what to measure so the tourist already in the city finds you.

How to Market a Business in Eilat by Season: A Marketing Calendar and Budget for a Full Year

How to market a business in Eilat by the tourism calendar. When demand peaks according to the CBS, when to start a Passover or Sukkot campaign, what to do in winter and how to split a yearly budget.

Eilat tourism numbers: the figures a business owner in the city should know

Eilat tourism numbers in one place with a source for every figure. Hotels and rooms, occupancy by quarter, industry revenue, Ramon Airport passengers and residents. And what each number means for your business in Eilat.

Google Ads for a Small Business: How Not to Burn Your Budget

Most small businesses that try Google Ads on their own lose money. Not because the system does not work. The five mistakes that drain the budget and how to do it right.

Promoting a Business in Eilat: What Works Here and What Does Not

How a business in Eilat reaches the top of Google search results. Google Business Profile, reviews, the words people search here, and what to do about the seasons.

How Much Does a Business Website Cost in 2026? What Really Goes Into the Price

How much does it really cost to build a website for a small business? What makes up the price, what to watch out for, and how to tell if the quote you got makes sense.

What Is GEO? How to Get the Chatbots to Recommend Your Business

GEO is promotion inside the chatbots. Someone asks ChatGPT or Gemini who is recommended and gets your name. A complete guide in plain English.