We steer the budget by what each lead costs.
A Google campaign is not turning on an ad and hoping for the best. We find the search terms that bring customers and build a campaign around them with full conversion tracking. Every week we go into the data and move budget to what brings money back.
Talk to us on WhatsAppKeyword research before the first shekel
Some searches bring paying customers and some searches burn budget. We look for the first kind and block the others.
A campaign built around search intent
We split the campaigns by what the person is actually looking for. Someone searching for a price and someone searching for a supplier will not see the same ad. That way every shekel goes to the audience it fits.
The landing page is part of the job
The click is only half the job. We build both the website and the campaign, so the ad and the page it leads to say exactly the same thing. That is what brings the cost per lead down.
Weekly work on the account
Every week we block words that waste money, improve ads and update how much we pay per click. The cost per lead drops as more data comes in.
Conversion tracking on every lead
Every call, every WhatsApp and every form is recorded in the account. We know which search term on Google brought each lead, so budget decisions rest on numbers, not gut feeling.
All the data is open to you
The ad account is registered in your name and you have full access to it. Once a month you get a report in plain language. How many leads came in, what each one cost and what we do next month.
Campaigns we run today
No inflated numbers. What actually runs and at what scale.
Managing the nonprofit search campaign under Google Ad Grants, the Google grant program for nonprofits with a 10,000 dollar monthly advertising budget
Nationwide campaigns that bring the nonprofit content to people searching for information about safe and responsible consumption
A paid Google campaign with a dedicated page for every transfer service. As part of the campaign, new brand photos of the vehicle fleet were added to the site
Enquiries come from paid and organic search together and the site keeps climbing on VIP transfer searches
What we actually do
We check where you stand today. If you already have an ad account we will see where the budget is leaking and what a lead costs you. If you do not, we will check how many people are searching for what you sell.
We build the campaigns by search type, write the ads and connect conversion tracking through Google Tag Manager. All before the first shekel goes out.
The campaign runs and collects real data. Every week we block words that waste money and grow what brings leads in cheap.
Once a month you get a simple report. How many leads came in, what each one cost and the plan for what comes next. We raise budget only where it already brings money back.
Ads and content we made for clients
What campaign management includes
Questions people ask us
How much media budget do I need?
It depends on your field and how many competitors there are. We start with an amount that is enough to collect real data, then tune it by what each lead costs. On the first call you will get a number that fits your business.
How soon do you see results?
A paid campaign brings people to the site from day one. Bringing the cost per lead down usually takes a few weeks of data. Until then we work on the account every week.
Whose name is the ad account under?
Yours, always. The budget goes straight to Google from your own payment method and you see every shekel. If we stop working together everything stays with you.
What is the difference between paid and organic?
Paid brings people today and you decide how much money to put in. Organic takes longer, then brings people without paying for every click. It depends on where the business is, and usually the right move is to do both.
I ran a campaign myself and it did not work. Why?
In most cases the keywords are too broad, there is no conversion tracking and the page people land on does not make them reach out. Without measurement you cannot know what works. Google will take the budget even from a badly built campaign. A short check of the account usually shows exactly where the money went.
Can I stop whenever I want?
Yes. No fines and no commitment period. The campaigns and the account are yours and all the history stays with you even if we stop working together.
What about campaigns beyond Google?
We do Google only. Search, Maps and YouTube. People come to Google when they already want to buy something. We would rather be very good at one channel than average at five.
Do you work with nonprofits too?
Yes. We manage campaigns under Google Ad Grants, the Google program that gives eligible nonprofits up to 10,000 dollars a month in search advertising budget. A nonprofit that qualifies gets a serious budget, and we handle the process with Google and run the campaigns themselves.