Your nonprofit is entitled to a $10,000 monthly ad budget from Google.
Most nonprofits in Israel have no idea this exists. Google Ad Grants is the Google grant program that gives eligible nonprofits up to 10,000 dollars a month for search ads, without paying a shekel. We handle the approval process with Google and run the campaigns so the budget actually works.
Talk to us on WhatsAppUp to $10,000 a month
That is the budget Google gives a nonprofit that meets the terms. Search ads that appear exactly when someone looks for what the nonprofit does. Donations, volunteers or information.
Guiding the approval process
Registration goes through nonprofit verification with Google and meeting the program rules. We know the process and walk it through until the budget is live.
Rules you have to know
The program has ongoing requirements. A minimum click-through rate, quality keywords and a proper account structure. An account that misses them gets suspended. We build campaigns that stay within the rules over time.
Actually running the campaigns
A big budget is worth nothing without management. Keyword research, ad writing and weekly work on the data. Exactly like a regular paid campaign, only the budget comes from Google.
The website is part of the terms
Google requires a working, secure site with clear content about the nonprofit activity. If the site does not meet the terms, we know how to fix it. That is our other profession.
Measured like a business
A donation, a newsletter signup or a volunteer enquiry. Every action is measured and you see exactly what the budget brings. A monthly report in plain language.
A nonprofit already running with us
Guiding the Google approval process and running the Ad Grants search campaign with a 10,000 dollar monthly budget
Nationwide campaigns that bring the nonprofit content to people searching for information about safe and responsible consumption
What we actually do
We check that the nonprofit meets the program terms. A registered nonprofit with proper certification and an active website. Most nonprofits qualify and do not know it.
We guide the verification and registration process until the account is active and the budget is available.
Keyword research by the nonprofit goals. Donations, volunteers or content reach. We build campaigns that meet the program rules and connect full measurement.
Weekly work on the account so the budget gets used and the account keeps meeting the requirements. Once a month, a clear report on what the budget brought.
What the nonprofit service includes
Questions people ask us
Which nonprofits are eligible for Ad Grants?
A registered nonprofit with proper certification that passed Google nonprofit verification. Some fields are excluded, like government institutions, hospitals and academic institutions. Our eligibility check is short and free.
Is it really free?
The media budget is. Google gives up to 10,000 dollars a month for search ads and does not charge for the clicks. The only payment is for our management, priced by the scope of work.
How is Ad Grants different from a regular paid campaign?
The principle is the same, only the budget source differs. There are some limits. Ads appear in search only, there is a price cap per click in some cases, and the account must keep meeting quality requirements. That is why professional management matters there even more.
How much of the budget actually gets used?
It depends on the field and the search demand. A nonprofit in a high-search field can use a large part of the budget, and a narrow niche less. In the eligibility check we will tell you honestly what to expect.
Our account was suspended. Can it be saved?
In most cases, yes. A suspension usually comes from missing the program quality requirements. We fix the account by the rules and file a reinstatement request.
Do you work with nonprofits outside Eilat?
Yes. We run the Association for Correct Consumption campaign nationwide, and the whole thing works great remotely.